Fully Charged has announced the opening of its sixth store at Brighton Marina, expanding its national footprint into one of the “country’s most active and cycling-focused coastal cities.”
With existing locations in London, Cornwall, Guildford, the New Forest and Silverstone, Fully Charged says the new Brighton store strengthens its presence across the South and South East, giving local riders easier access to expert advice, a carefully curated range of electric bikes and long-term customer support.
Opening a new store is always an important moment for us, and Brighton has long felt like a natural fit. It is a city with a strong sense of community and a growing interest in practical alternatives to car travel.
We have seen many Brighton based riders travelling to our London Bridge store, which clearly showed there was demand locally for specialist advice, premium products and proper test rides. By combining our experience with the cycling culture already established here, we are proud to be opening a store that genuinely supports everyday riders across the city – Ben Jaconelli, Founder and CEO of Fully Charged
The Brighton Marina store offers hands-on access to the world’s leading electric bike brands, flexible test ride options and full technical servicing. The store supports individuals, families and businesses looking for practical and lower-impact alternatives to car travel, with guidance tailored to real-world use.
Fully Charged says it has taken over a respected local electric bike business that served the Brighton community for more than a decade, combining established local knowledge with the company’s national systems, experience and aftercare.
The Brighton Marina store features a carefully selected range of premium electric bikes, supported by knowledgeable in-store specialists. Customers can book guided or self-guided test rides online, including multi-day trials, allowing them to understand how an electric bike fits into their daily routine.
Fully Charged says its team provides tailored recommendations, setup guidance and ongoing servicing, ensuring customers feel supported long after their purchase. To mark the opening, Fully Charged will host a relaxed community-focused event in April, inviting local riders to test bikes, meet the team and connect with others over coffee and conversation.
Store Address:
Fully Charged Brighton,
16 The Waterfront, Brighton Marina,
Brighton and Hove
BN2 5WA
The team says the new store offers:
● Access to the world’s leading electric bike brands with expert in-store advice
● Flexible test ride options and full technical servicing from specialist eBike mechanics
● Tailored electric bike solutions for individuals, families and local businesses
● A prime Brighton Marina location, taking over a well-established local eBike store
● The latest step in Fully Charged’s continued expansion across the UK
