Full Speed Ahead to be distributed by Motordealer

Full Speed Ahead has appointed Motordealer to manage its products in Spain.

Motordealer will now focus on ensuring that FSA’s product line is available to bike shops nationally.

FSA general manager Maurizio Bellin said: “The Spanish market is becoming increasingly important for FSA, with our product range expanding every year including the introduction of products such as the new K-Force WE electronic groupset and the PowerBox power meter system. Our partnership with Motordealer will help increase the focus and presence of FSA together with greater service support in the Spanish market.”

Motordealer will co-distribute FSA in Spain along with COMET, which has been an FSA distributor for many years. Together, they will meet directly with the cycling market at events and demo days, helping the customers’ understanding of the FSA range for all sectors.