FUEL10K to act as breakfast partner for Human Race

FUEL10K is gearing up to become the official breakfast partner of Human Race for the 2017 triathlon season, which kicks off on May 20th.

The brand will be giving out its Protein Boosted Breakfasts at each of the events, helping as well as Human Race staff. The events will run throughout summer, with the last event taking place on September 17th

May’s event will be held at the Nuffield Health Eton SuperSprints. Human Race offers a wide range of events for all abilities, including the Windsor Triathlon.

FUEL10K co-founder Barney Mauleverer commented: “Human Race is a perfect fit for the FUEL10K philosophy – our brand is all about getting out there and giving it your best shot whether you’re at the beginning of the journey or looking at an Olympic Gold, and that’s exactly what Human Race is about. We’re excited to be meeting a lot of people who think the same way we do.”

CEO of Human Race Group Nick Rusling added: “I’m delighted to announce a great new partnership with FUEL10K, the UK’s fastest growing breakfast brand, who will be helping Human Race tri participants get across the finishing line at our events throughout 2017.”

In other news...

Leatt appoints Bastian Dietz and Dain Zaffke to focus on MTB market

Leatt, the head-to-toe protective gear brand, has announced that it is reinforcing its team with …