Frog Bikes, established in 2013, with its factory now in Pontypool, and head office in Ascot, is celebrating turning 12.

The business, founded by Shelley and Jerry Lawson, has seen the industry charter choppy waters during its time, with the couple making the 2016 decision to move production from China back to the UK, as part of a drive to simplify logistics, improving lead times.

In sharing the birthday news, a spokesperson for the business comments “From the very beginning, our goal has been to make cycling accessible and fun for kids. With your help, we’ve been able to do just that, reaching new heights every year. Whether it’s providing high-quality bikes for young riders or supporting our community, we’ve built something special together.”

“We are thrilled to announce that Frog Bikes is celebrating its 12th birthday, and we couldn’t have made it this far without your incredible support. It’s been an amazing journey, and we’re excited to share this milestone with you.”

What Frog has achieved with the help of its customers

  1. Hundreds of thousands of kids on Frog bikes! Since launch, Frog have put over half a million kids on bikes across the world, and we couldn’t be prouder to be part of their cycling journey
  2. Global reach: Frog bikes are available across the globe, from the UK to Australia, helping young riders explore the world on two wheels
  3. Award-winning: Frog bikes have been celebrated for their innovation, style, and the comfort they offer to young cyclists
  4. Sustainability at heart: Since 2019, Frog have reduced over 23kg of carbon emissions per bike by using eco-friendly materials in our production and partnering with suppliers who share a commitment to sustainability
  5. Championing young riders: Through our partnerships, Frog Bikes continues to inspire and nurture the next generation of cyclists

“Congratulations to Frog Bikes on 12 years of championing children’s cycling! At Bikeability, we see first-hand the difference that high-quality, lightweight bikes can make in building confidence and instilling a lifelong love of cycling.

“Frog Bikes’ commitment to innovation and sustainability aligns perfectly with our mission to get more children pedalling. We are proud to collaborate with a brand that shares our vision of making cycling accessible for all. Here’s to many more years of inspiring the next generation of riders!” Emily Cherry, CEO at The Bikeability Trust.