BikeBiz Bicycle and cycling retail news
The Forward Internet Group has taken a majority stake in Factory Media – publishers of magazines such as Dirt, Ride UK and The Bicycle Buyer, among others.
According to the publisher, the move will ‘allow Factory Media to accelerate growth in its flagship digital offering MPORA.COM and its network of 25 targeted sports websites including RoadcyclingUK.com and RideUKBMX.com’.
Investment in online seems to be the publisher’s strategy, with a statement pointing to immediate development of social media, video development, website performance, ecommerce and tablet compatibility.
Factory Media will be working alongside a stable of other successful web-based companies within the Forward Group, including uSwitch.com, a leading price comparison and switching site. This will specifically benefit MPORA.com/GEAR, Factory’s own product comparison platform recently launched for the worldwide cycling and snowboarding markets.
