BikeBiz Bicycle and cycling retail news
The new Forme line up will consist of 48 new models, marking the beginning of a more logical product lifecycle.
The brand will no longer have model years attached to a particular model but will add version marks, minimising the effect of depreciation in peak season, offering retailers more frequent product launches throughout the calendar year in line with seasonal trends. This is the first range under the management of founder Adam Biggs since his return to Moore Large.
Dealer enrolment for the new range will begin on September 20th, and the brand will be launching their new Calver cyclocross race frame within the next month, as well as an ambassador programme with details still to be announced. The frameset will be the lightest in its category, used by four National Champions. In addition to a ‘Countdown to Cross’ advertising campaign starting in August, Forme will also sponsor one of the UK’s largest cyclo cross leagues.
The bike range being launched covers additional high-end categories such as Adventure Road models, retailing between £2200 and £3000 and the Performance Road Flash series at £2000-£5000+. The Flash Series will be part of Forme’s Tailor Build Programme and will feature two carbon lay-up options consisting of 54 possible UK builds. Another development is the addition of junior models covering Road/Cyclo Cross, ATB and Front Suspension MTB.
E-mountain bikes will extend the e-bike offering for 2018, with a price tag of £2000–£3000. Other models to be launched early next year include new MTB Trail and MTB Enduro models, ladies City Bikes, Sport Road and the brand’s first Steel Adventure Bike.
Benefits to dealers will include leading margins and terms, free next day delivery, frequent area sales manager training, demo day support, POS and custom shop fitting opportunities.
For more information, visit the Moore Large website here.
