Fi’zi:k moves from Madison

However, the deal is not yet signed, sealed and delivered so confirmation of the new distributor will not be announced until next week.

Madison said the termination of distribution was a "mutal" decision.

"After seven years of working together to establish the Fi’zi:k brand in the UK, Madison Cycles and Selle Royal have mutually agreed to end the Fi’zi:k partnership with immediate effect," said an official announcement from Madison.

"Madison wishes Selle Royal all the best with the brand in the future."