Exclusive deal signed with Canadian brand

Fisher take on Norco

Norco Products and Fisher Outdoor Leisure has announced that they have signed an exclusive distribution agreement for the UK market. Under terms of the agreement Fisher Outdoor Leisure will become the exclusive distributor of Norco Performance bikes throughout the UK for the 2009 model year and beyond.

Norco was found in 1964 and is based in the heart of the North Shore Mountains in Vancouver Canada. With over 140 models in its range, Norco has grown to be the IBD brand of choice in Canada, and its global reach extends to over 20 countries. Recent news releases, an online catalog and other information are available on Norco’s internet home page at www.norco.com

“The Norco reach in the UK market has been focused on our globally sought after Freeride and DH product. Fisher will extend this reach to encompass commuter, cross country, all mountain and we are very excited to be partnering with them for the UK,” said Chris Hennessey Norco’s International Sales Manager

“Fisher has built a strong team, distribute best in class brands and takes a professional approach to servicing the UK bike industry and I see a very bright future for Norco in the UK market” Said Jim Harman CEO of Norco Product Ltd

Richard Allmark Fisher CEO said: “We’ve really enjoyed working with the Norco team so far and they set a great example for the industry. I really believe that the Norco bike brand has enormous potential within the UK market. We will work to the brands many strengths and highlight the wonderful job the Norco team are doing with this range, as one North Shore dealer put it, “Whatever a rider would do to their bike After market, Norco already do in the box.”

This article will be updated shortly with comment from ATB Sales.

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