BikeBiz Bicycle and cycling retail news
Fisher Outdoors has today announced it has signed a partnership with the Endura Racing team.
Endura Racing will be using products from world-leading brands, including Look frames and pedals, SRAM groupsets and wheels, as well as MET helmets.
Richard Allmark, Fisher Outdoor Leisure CEO says: “We see our sponsorship of the Endura Racing team over the coming years as a great investment for Fisher and our brands. We are delighted that this fantastic British-based team will be racing using some of the world’s best products from SRAM, Look and MET. 2010 should be another great year for British road cycling and it’s great for Fisher to be at the heart of it.”
Endura Racing has its sights firmly set on a great domestic season in 2010. With an exciting team line-up including the likes of UK riders Rob Hayles, Ian Wilkinson and Ross Creber, alongside Kiwi’s Jason Christie and newly-crowned new Zealand road champion Jack Bauer, the team is also targeting some early-season continental action at races such as the Tour of the Mediterranean.
Attendees of the upcoming Fisher Expo opening Day on Sunday 7th February at Sopwell House, St Albans will have the opportunity to meet representatives of the Endura team and view their team equipment for the first time.
