BikeBiz Bicycle and cycling retail news
Hot on the heels of its new distribution agreements with PowerBar and Promax, Fisher Outdoor Leisure has unveiled its latest addition to its brand portfolio – Vittoria and Geax.
Vittoria, a specialist manufacturer of bicycle tyres, has experienced dramatic growth globally over the last five years, BikeBiz was told by Fisher.
Sales and marketing director Mike Cook commented: “By adding Vittoria and Geax into our portfolio we have once again demonstrated our commitment to providing high quality brands whose owners are committed to product innovation.
"Unlike most other tyre manufacturers Vittoria are 100 per cent focused on the bicycle market and we are very excited to be working with such an innovative brand who have significant growth plans for the future. The full range will be available to see at Expo 2013 at Sopwell House from February 18th to 20th.”
The range is available from Fisher Outdoor Leisure with immediate effect.
