BikeBiz Bicycle and cycling retail news
Lambretta, bspoke, Sram and RockShox were some of the headline brands at Fishers Outdoor Leisure’s Expo ‘09 last month.
The event, which took place at Edgbaston cricket ground, was the first chance UK dealers had to see Lambretta bikes, which Fisher Outdoor Leisure has been developing. Dealer feedback from the Expo was being used to further develop the bikes, which are set for release to retail later this year.
Expo ‘09 also saw Canadian-brand Norco bikes, which are being launched into the UK in a big way, according to the firm. A well-received range of 20 bikes form the first part of Norco’s assault on the UK.
Among the other highlights from the show were the heritage-focused new ranges from Troy Lee, Santini’s latest collections and Dahon’s newest line-up.
“Expo 09 was unquestionably our best yet,” Richard Allmark, Fisher CEO told BikeBiz. “We had greater visitor numbers this year and those that attended stayed for longer.
“I would like to thank everyone who visited Edgbaston,” Allmark added.
Expo ‘09 was also a first chance for UK dealers to see Fisher Outdoor Leisure’s own-brand bspoke clothing. The versatile range is set to appeal to a wide variety of biking consumers from different sectors.
For more on Expo 09 head over to our review here.
