First-ever Urban Mobility Media Days an “instant success”

The Urban Mobility Media Days premièred in Frankfurt am Main from 10th to 11th July 2019.

The new media event by Eurobike brought 32 manufacturers (42 brands) from the bicycle industry together, and international media representatives were able to find out how the bike industry is contributing to urban mobility and what product innovations the model year 2020 has in store.

“We have offered the bike industry an additional platform to present the forthcoming trends to a selected group of media representatives before the actual date of the fair,” said head of Eurobike Stefan Reisinger.

“The Urban Mobility Media Days took place in the right place at the right time. We are delighted by a top-ranking field of participants on the brand side and also an excellent response from the media representatives.”

Markus Riese, managing director at Riese & Müller, said: “The central location in Germany is super and Frankfurt as a major city is ideal for presenting modern urban mobility – and that means bicycles and pedelecs.

“I think it’s a good idea that this event is only for media professionals and that neither trading atmosphere nor sales advice dominate the discussions. As far as visitors are concerned, it is not comparable with the current Eurobike formats. We are satisfied with the first few hours of the event.”

Markus Fritsch, publisher and editor-in-chief of, added: “The Urban Mobility Media Days are a great service for us journalists to test urban bike products in a centralized manner instead of attending 40 individual events – this not only saves time, but in the urban setting of Frankfurt is also the perfect location for researching into trends and new product developments at first hand.”

Eurobike 2019 will open to trade visitors for three business days, 4th to 6th September, followed by Festival Day on 7th September.

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