Women’s outdoor brand, FINDRA, has unveiled its latest campaign, On Our Terms, alongside its most advanced technical collection to date.
Founded on the belief that women deserve outdoor clothing engineered specifically for them, FINDRA has created a range of purpose-built outdoor clothing shaped by women’s real experiences.
A rallying cry for women who want to move through the outdoors with confidence, comfort and strength – without compromise and without comparison – On Our Terms is a celebration of women in the outdoors.
On Our Terms didn’t start with fabric, fit and features. It started with frustration. For years, women have been told what they “need” outdoors – smaller versions of men’s kit, softer colours; compromise dressed up as choice – a narrative FINDRA continues to challenge.
FINDRA’s latest collection is designed for women who move through nature with purpose and joy. Every piece reflects a deep understanding of how women explore: demanding performance, refusing to compromise on comfort, and embracing style that feels as good as it looks. The collection is crafted from durable, responsibly sourced natural and recycled materials. It’s a reflection of FINDRA’s commitment not only to creating exceptional kit for women, but to protecting the landscapes they love to roam.
Standout pieces from the collection include:
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Ryvoan Trousers – a true do-it-all trouser, built from durable recycled nylon micro-ripstop with breathable stretch and a PFC-free DWR finish to keep the elements at bay and built to perform day in, day out.
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Elphin T-Shirt and Vest – lightweight additions to the Merino Lite range, offering breathable, moisture-wicking comfort with natural temperature regulation. Equally at home on the hills or at the café post-adventure, it’s the piece you’ll reach for again and again.
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Ossian Softshell – a versatile, wind-resistant layer designed for changeable conditions, combining protection with packability. Blocking wind, shedding light showers and staying comfortable on the move. Its slim, flexible fit, low-volume hood and practical storage and packability make it a functional, dependable layer from first mile to last.
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Etive Fleece – a hybrid performance layer blending synthetic durability with the natural warmth and odour-resistance of wool. Constructed with a technical grid-back fleece, it delivers lightweight insulation without the sweat, regulating your temperature as you move. A reliable year-round layer, the high-stretch fabric delivers freedom of movement, and it works just as well on its own as it does under a waterproof shell.
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Alder Legging – like a second skin but performs like a technical layer. From everyday miles and travel days to full hikes in the hills, it’s a versatile staple that balances a soft, supportive feel with FINDRA’s signature understated style. Made from recycled nylon with a soft, brushed finish, the fabric offers the stretch and flexibility you need for unrestricted movement. With anti-rub flatlock seams, easy-access thigh pockets, a high-waisted fit and an elasticated waistband for a secure, flattering feel, the Alder is a legging you can rely on – all day, every day.
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Aspen Legging – The printed sister to the Alder, combining the same soft, supportive feel with a funky tonal print. Made from recycled nylon with a soft, brushed finish, the fabric feels super-smooth against the skin while offering the stretch and flexibility you need for unrestricted movement. Breathable and comfortable, it’s a versatile layer designed to move with you – from active days on the trail to everyday wear.
The On Our Terms collection reinforces FINDRA’s core belief: that women have nothing to prove. They simply need clothing that enables them to move freely, confidently and comfortably – on their own terms.
For more information about the collection, visit https://findraclothing.com/
