BikeBiz Bicycle and cycling retail news
Outdoor adventure clothing brand Findra has appointed Marco Librizzi in a new sales consultancy role.
Librizzi brings with him 29 years of experience in professional sales, covering sales management, account management, marketing and strategic planning, and 33 years of experience in the cycling industry.
He joins Findra from lifestyle fashion clothing brand Animal, where he had been head of sales since 2017. Prior to that, Librizzi was sales director for 2pure, and alongside his sales career represented Scotland at the Commonwealth Games in 2002 and 2006 as a member of the cycling team, winning a bronze medal in the Team Sprint in 2002.
He will be working to increase the brand’s wholesale activity with existing and new retailers throughout the UK, and sourcing regional agents to represent Findra across the country. He will also build on the brand’s overseas success, implementing a strong export strategy.
Findra founder and CEO Alex Feechan said: “As Findra looks to increase brand awareness and grow revenue, the board recognised the need for a multi-channel approach to sales and distribution. Having identified wholesale opportunities as a key area of growth, we are delighted to welcome Marco to the team. His extensive experience in the bike and outdoor sports and clothing Industries speaks for itself. We are very excited to be working with Marco to grow our retail partners within the UK and beyond.”
Librizzi said: “I’m really excited to be working with Findra. I have watched the brand closely since its launch, and the growth and development has been amazing, from a few products to a full-performance lifestyle brand in just a few years. I’m really looking forward to working with the brand’s retail partners and helping them take Findra to new heights.”
