BikeBiz Bicycle and cycling retail news
Fara Cycling has announced an exclusive distribution partnership with UK distributor Terra Labs
The new partnership will see Terra Labs supplying retailers with Fara’s complete range of bicycles, frames and cycling accessories, including Fara’s latest gravel bike, the Gr4, bringing Fara’s range of road, all-road and gravel bikes to UK retailers for the first time.
The UK has always been a strong market for us and our new partnership with Terra Labs will only help develop that further. We can’t wait for riders across the UK to be able to experience our bikes in person and get an even better sense of what makes a Fara bike so special – Jeff Webb – CEO of Fara Cycling
Leading the introduction, The Cycling Collective in Dorking, Surrey, will become Fara’s first UK retailer, offering riders the opportunity to experience Fara’s full lineup of gravel, all-road and road bikes in store alongside planned Terra Labs events nationwide.
The team at Fara has built a strong reputation for crafting beautiful, functional bikes. With our business firmly rooted in the evolving drop-bar off-road segment, we couldn’t be more excited to partner with such an authentic and innovative brand, one that not just understands the future of gravel and all-road cycling but are leading the charge – Stefan Fuchs – CEO of Terra Labs
Based in Oslo, Fara Cycling combines Scandinavian design principles with a passion for exploration, creating bikes that embody simplicity, performance, and functionality. From the boundary-pushing Gr4 gravel bike to the F/All Road, each model is designed to meet the demands of modern adventure cyclists – blending clean aesthetics with integrated solutions for real-world riding.
Fara’s complete range is available to order immediately across the country; all orders and enquiries should now be directed to Terra Labs. Dealers looking to learn more about Fara or to set up an account with Terra Labs can call 02031 486764 or email office@terra-labs.cc.
