Beginning in 2016, Austin-based label will hit UK with IMG

Fairdale appoints IMG Distribution new UK partner

From the beginning of 2016, IMG Distribution will represent Taj Mihelich’s Fairdale Bikes brand in the UK.

Formerly a professional BMX rider with a heavy hand in the creation of both Terrible One and Odyssey BMX brands, Mihelich’s Fairdale brand offers a mix of pub cruisers, singlespeed and road builds.

Read more about how Mihelich made the jump from small wheels to big bikes in a piece he penned for BikeBiz back in 2013.

Bikes like the popular Weekender Drop and pictured (below) Archer are now ready for pre-order.

The fully butted Weekender frameset makes a great platform for anything from touring to commuting. Both models feature a fully redesigned fork that offers more clearance and a full chromoly one-piece machined steer tube. The Weekender Drop model features a 1×10 drive train with an 11-40t rear cassette. The Archer version features comfortable Archer 2 handlebars and 1×9 shifting with 11-36t rear cassette. The bikes use 42mm Continental tyres.

A soon to launch Weekender MX model will feature surprisingly practical low-rise BMX bars. 

IMG Distribution are contactable on 0845 872 5446.

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