BikeBiz Bicycle and cycling retail news
Extra UK has announced the distribution of Fast Forward Wheels (FFWD).
FFWD has a full range of high-end carbon wheels for a variety of cycling disciplines, including road, track, cyclocross and triathlon. By being part of professional teams like Direct Energie (Niki Terpstra) and Arkea-Samsic (Andre Greipel, Warren Barguil), it said it can count on the “highest quality feedback” to further develop its products.
FFWD sales manager Edwin Koopmans said: “The UK is a strong cycling market which asks for a strong distribution partner. We are confident that Extra UK is the right partner for us to bring the FFWD story to the UK dealers!”
Mark Greshon, head of brands at Extra UK, added: “We’ve been looking for a quality brand of high-end wheels to complement our portfolio for a little while now and FFWD more than fits the bill. Everyone at Extra UK is looking forward to working with FFWD and achieving great success with the brand.”
