Extra UK have signed an exclusive distribution agreement with Bryton for the UK and Ireland (via their Irish subsidiary Cyclex).

Bryton Rider S Series Computers

Founded in 2009, Bryton Inc specialises in GPS sports technology. With headquarters in Taipei, Taiwan, they have expanded their market share in several key markets, successfully establishing a strong international reputation. 

‘We have been watching Bryton’s progress in the market for a number of years, and the brand has made significant strides over the past couple of seasons. This comes at a time when there have also been notable changes in the distribution, pricing and accessibility of competing brands across the UK and Ireland. We have great confidence in Bryton’s product range, which delivers the same – or in many cases superior – features compared to mainstream competitors, often at around half the retail price.

Combined with improved accessibility for dealers and competitive margins, we believe this presents a compelling opportunity for the market. Bryton and Extra UK are fully committed to investing in the marketing and long-term development of the brand across the UK and Ireland, with the aim of elevating brand awareness, increasing product visibility and driving consumer demand – Will Fripp, CEO at Extra UK

Their range of feature-rich GPS cycling computers and smart electronics are best known for their high-quality, user-friendly designs, and highly competitive pricing, offering many functions and features at half the cost of the competition. Bryton GPS units feature extensive connectivity, class-leading long battery life and integration with the Bryton Active App for tracking, analysis and third-party sync (including the likes of Strava and Training Peaks). 

  • Product Range: Includes the feature-rich Rider series (S810, S510, Rider 650 and Rider 550 starting at £99.99 SRP) with user-friendly designs and customisation, the Gardia R300L (£99.99 SRP) bike radar with rear light for enhanced safety and a competitively priced range of smart sensors (cadence, heart rate and speed) which are compatible with all ANT+/ BLE devices.
  • Development Focus: With a large R&D team (over 60% of staff), Bryton is constantly developing new products, features and updates to meet the needs of all cyclists. 
  • Key Features: Provides features including long battery life, automatic climbing data, seamless navigation, detailed and fully customisable data grids, workout planning, and integration with electronic shifting systems and E-bike systems.
  • Accessibility: Provide unrivalled value-for-money, user-friendly products and support in the GPS market.

The Bryton Active app is the perfect tool for tracking activities, customising training plans, planning routes, training calendars and more! In addition, rides will automatically be synced to 3rd party platforms such as TrainingPeaks/STRAVA, while planned routes from STRAVA/Komoot/RideWithGPS can be synced. 

Bryton Gardia

William Liu, Regional Sales from Bryton, said, ‘We are confident this partnership with Extra UK will significantly strengthen Bryton’s presence in the UK, giving riders improved access to our innovative cycling technology, supported by excellent customer service and industry expertise. Extra UK will work closely with its established network of dealers, media partners and the wider cycling community to grow the Bryton brand through marketing, training and engagement.’

Stock will be available before the end of the month from Extra UK, Bryton’s exclusive distributor in the UK and through Cyclex in Ireland, with GPS prices starting from £99.99 SRP / €129.99 SRP.

Please visit www.extrauk.co.uk / www.cyclexie.ie to order and for more information on the full Bryton range, or speak to your Area Sales Manager about becoming a stockist. The full range will also be on display at COREbike this month.Â