BikeBiz Bicycle and cycling retail news
85 percent of BikeForce members have ordered this bike which will be on sale from October in time for the run up to Christmas.
Members were able to choose the number of bikes they wanted. This ranged from as few as 10 up to 150.
This is the first of many such ventures with our supplier partners, said a press release from Bikeforce.
Neil Merry at Hotwheels was quoted as saying: "This is a fantastic start to our relationship with BikeForce. We have already started dealing with new customers as a direct result of our association with BikeForce, and to sell our first containers in such a short space of time is the icing on the cake. We look forward to a growth orientated future with BikeForce members.
BikeForce will be promoting the Mongoose bike through a WOWWW Why Waste Wonga! below-the-line marketing campaign, including posters, flyers and P.O.S material for BikeForce dealers.
