Events and Training Lead

THE ROLE 

The Events and Training Lead is responsible for building a stronger, more confident cycling community by delivering high-impact events, retailer education and ongoing support across our independent retailer network. This role champions inclusivity in cycling, elevates retailer expertise and enables stores to create meaningful  local impact. Through best-in-class training and community-focused activations, you’ll help retailers deliver  exceptional customer experiences that drive long-term success. 

WHAT YOU’LL DO 

Retailer Education and Training  

• Develop and deliver training programmes that upskill independent retailers across product knowledge, selling confidence, service expertise and customer experience. 
• Build a modular training framework (in-person, digital, and on-demand) to support new product launches, brand storytelling and local activation. 
• Partner with Sales, Product and Marketing to ensure training content is accurate, accessible and aligned with brand standards. 
• Create clear toolkits, guides and resources to improve retailer consistency and confidence.
• Track retailer engagement and performance, identifying support gaps and recommending actions. 

Events and Community Activation  

• Lead the planning, delivery and evaluation of national and regional events that inspire riders, support retailers and celebrate local communities. 
• Develop scalable event formats for independent retailers (e.g., demo days, community rides, workshops, women’s cycling activations). 
• Support retailers in planning, promoting, and executing local events that grow footfall and build inclusive cycling communities. 
• Collaborate with local partners to drive participation and engagement. 
• Produce event toolkits and assets to empower consistent activation across the network. 

Community Building and Inclusivity  

• Champion a welcoming and inclusive cycling culture across all events and retailer interactions.
• Work with Liv and broader community partners to support women’s cycling, youth programmes, accessibility needs and underrepresented groups. 
• Develop community frameworks that help retailers nurture ongoing relationships beyond transactions — creating community hubs. 

Retail Network Support  

• Act as the link between HQ and independent retailers to ensure they receive the tools, knowledge and confidence needed to succeed. 
• Support rollouts of strategic initiatives. 
• Offer hands-on coaching to priority retailers to elevate store standards and customer experience.
• Gather insights from stores and community events to inform product, marketing and retail strategy. 

Performance, Reporting and Continuous Improvement  

• Set training programmes and event success, evaluating impact against retailer performance and community growth. 
• Maintain reporting dashboards and share insights with leadership. 
• Review and refine training content and event frameworks to ensure continuous improvement.
• Keep ahead of industry trends in cycling, retail engagement and education delivery.

WHO WE’RE LOOKING FOR 

Essential Skills  

• Proven experience in events, retail training, or community engagement. 
• Strong presenter and facilitator with a passion for educating others. 
• Excellent project management skills with the ability to run multiple activations simultaneously.
• Confident communicator able to build strong relationships with independent retailers.
• Experience delivering inclusive activities or community-led initiatives. 
• Experience in the cycling industry and a genuine passion for cycling and the sport.
• The ability to drive is essential to the role 

Desirable Skills  

• Strong understanding of retail operations and consumer experience. 
• Familiarity with ambassador programmes, community ride structures, or grassroots event formats.
• Ability to produce high-quality training materials and toolkits. 

WHAT SUCCESS LOOKS LIKE 

• Retailers feel more confident, capable and supported. 
• Community events run smoothly and consistently across the network. 
• More diverse riders feel welcomed and represented. 
• Product launches are better understood and activated at store level. 
• Retailers deliver stronger customer experiences and see measurable business uplift.
• The brand’s mission of inclusivity and community connection is lived out in every store, ride and event. 

WHAT WE OFFER 

Term: Permanent – Full-Time 

Hours: Mon-Fri 9am-5pm 

Salary: Competitive, experience depending 

Location: Giant UK HQ based in Cossington, Leicestershire – with a willingness to travel. Ability to drive is essential to the role.

Benefits:  

• PENSION: Company Contributory Pension Scheme 
• BONUS: Profit and KPI based Bonus Scheme 
• HEALTHCARE: Private Health Insurance (terms apply)  
• HOLIDAYS: 21 days holiday, increasing a day for each full year worked up to a maximum of 25 days. Public holidays given in addition (unless working is required which will be notified in advance)
• WELLBEING: Access to Company Wellbeing Scheme 
• FAMILY: Enhanced Maternity and Paternity packages 
• BIKES: Loan Bike Scheme (restrictions may apply)  
• DISCOUNTS: Generous employee discounts on bikes, gear and apparel 

Support and Development 

Performance Reviews: Regular check-ins with KPIs and targets 

Training and Growth: Internal and external training courses, plus career development opportunities Projects: Involvement in business-wide initiative 

At Giant Group, we believe in creating an inspiring and inclusive work environment where passion and people come first. We welcome applicants from all backgrounds and experiences — because we know our differences are our strength. 

Join us at Giant Group, and help us elevate the cycling experience for everyone!

Ready to join the ride? Please send your CV and a covering letter to HR@giant-bicycles.co.uk