Eurobike has unveiled a new look and the slogan: "Tomorrow starts here and now!”
CEO of Messe Friedrichshafen Klaus Wellmann explains: "The theme of future mobility is at the center of this new advertising presence. The Eurobike functions as a central meeting place and catalyst for market changes. It shows the bike industry, retailers, policymakers, media and consumers possible ways to shape markets and develop the opportunities of the future.
"The dynamic developments in the bike and mobility market are occurring very rapidly and the Eurobike is driving this dynamic as a platform for trends, innovations and orientation. That is expressed in this new look.”
For Eurobike head Stefan Reisinger, the new look is also representative of the future direction of the Eurobike – away from a bike parade and more towards a presentation of highlights: "The global bike and e-mobility industry needs this annual meeting as a show of performance, as inspiration and as a eureka experience for all of the relevant actors in the industry. Our companions in this market are those who will come out the winners of the bicycle and e-mobility megatrends.
"That won’t happen if we merely react to the market, but rather only if we shape it ourselves – with creativity, a wealth of ideas, and passion. The Eurobike is a dynamic brand that will continue to evolve in the future.”
Effective immediately, the updated visuals will adorn all Eurobike digital applications, print products and brochures.
The 27th edition of the Eurobike show currently has around 1350 exhibitors again expected to show products at the show. In particular, the number of participating foreign companies as well as strong growth in e-mobility, drives, components and mobility solutions are the drivers of the market.
The show will take place from Sunday, July 8 to Tuesday, July 10, from 9 a.m. to 6 p.m., and is open to trade visitors and accredited journalists only.