Eurobike to host 100 new brands

Nine weeks before the start of the Eurobike, Messe Friedrichshafen has confirmed the attendance of around 100 new exhibitors who are either making their premiere appearance or who are returning to the Eurobike stage after an absence.

"In terms of exhibitor numbers for the Eurobike, we are back in the range of last year’s record 1,400 exhibitors,” reports Dirk Heidrich, Messe Friedrichshafen project leader for Eurobike.

Eurobike Aachen-based newcomers Streetscooter was taken over by Deutsche Post AG in 2014 and since then has been developing electric vehicles for postal and goods logistics applications in the inner cities. The brand also makes pedelecs for bike-sharing systems and cargo bikes. For the first time this year, the Deutsche Post subsidiary is going to tell industry visitors at Eurobike where developments in this segment are headed.

"The bicycle market is changing very dynamically. On the one hand, the e-bike boom is generating record revenues for many market players, but also considerable shifts in market structures. With the changed concept for the show and a clear focus on trade visitors and e-mobility topics, we are addressing these changes in the bike and e-bike markets. The strong positive reception from established as well as new market players shows us that we are on the right track with this concept,” said Eurobike head Stefan Reisinger.

The 27th Eurobike is open from 8th-10th July.

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