EUROBIKE 2011: BikeBiz looks at some of the product heading to the global show, taking place this week

Eurobike preview: SRAM, Sugoi, Muc-Off and Tern

You can read the first part of this preview here, or read all our Eurobike coverage here.

Endura (Hall B5 – Stand 204)
The Scottish brand is celebrating its 18th birthday this year and to celebrate the two-times Eurobike award winner has a whole collection of new or updated cycle clothing for MTBing and road cycling, with hi-vis commuter wear, a huge accessory range and eyewear.

That line-up includes an update of the popular Singletrack Shorts (£47.99). These durable baggy shorts come with a new design, stylish ultramarine contrast zips, matching the brand new black Singletrack Gloves (£25.99). The Convert Softshell Jacket (£99.99) – perfect for Scottish summers, so says Endura – is built for cold or mixed weather conditions. It quickly converts into a gillet by using the shoulder zips.

Road is catered for by the Uber Bibshorts (£140 RRP). Uber means ‘above in German’ as we all know, and the shorts are pitched as being far above the norm, not least for using Endura’s in-house developed pad, which was extensively tested by the Endura Racing Pro Cycle Team. The Adrenaline Race Cape (RRP £59.99) is made of transparent, lightweight waterproof fabric that is highly breathable. Eyewear items include the versatile light-reactive Manta, while other items from the brand appearing at Eurobike include additions, updates and new colours for the Hummvee MTB collection, Stealth Waterproof Jacket and many more.

Hebie (Hall A4 – Stand 301)

Hebie might well be one to watch, promising to improve its UK presence soon. In the meantime, the firm is bringing a number of new products to the Friedrichshafen-set show, including a revamped Viper mudguard range. Now with a ‘modern backbone-look’, function has been improved too. Hebie’s Quicksnap with Bootbag has combined the former’s technical transport side with Bootbag’s penchant for style and fashion. To get the full story head over to booth A4 301.

Muc-Off (Hall FG – Stand A8/2)
Those riding bikes on Demo Day (today) will no doubt be pleased to hear Muc-Off will be at Eurobike with a number of new products.

One of these is the DryShower, which is actually aimed at the rider, not the bike. The innovative new antibacterial body wash is formulated for people on the move, killing odour-killing bacteria to keep riders’ body clean and fresh. Free from formaldehyde, Dry Shower is derived from Coconut, leaving skin silky smooth with a pH-balanced moisturiser, says Muc-Off.

Bikes are, of course, catered for too. The C3 high performance Ceramic Lube has been produced after 18-months of research, development and extensive testing. This ‘space age’ lube contains Boron Nitrides and Fluoropolymers which provide durability and ultra low-friction performance, resulting in drive train efficiency and slick accurate shifts.

Muc-Off is also bringing the X-1 Chain Cleaning Machine to Eurobike. Its heavy-duty design and construction is built to last, with replaceable brushes and scrubber plates. It features six rotating brushes with over 56 contact points to ensure each chain link is cleaned thoroughly and that even the dirtiest chains will be brought back to life.

SRAM (Hall A3 – Booth 201)
SRAM’s press conference is taking place on August 31st, covering Zipp and SRAM road at 12, SRAM corporate at 12.45 and SRAM, Rockshox, Avid and Truvativ from 1:15 at Room Liechtenstein, 1st Floor, Foyer West. If you can’t get into that then head over to A3-201 to see the 2012 highlights. For road the SRAM Black Red, White Apex and S975 Quarq Power Meter category will be featured. The MTB category 2012 highlights includes the X0 Silver, new 2×10 gear ratios and X0 downhill. Rockshox’s SID 29 is unsurprisingly built for the 29er market, while the Dual Position Air – Dual Position Coil includes several new climbing-assist feat integrated with the Sektor, Revelation, Totem and Lyrik models for 2012. Two versions; air spring and coil spring, will be available. That’s just a very small taster of what the firm will bring to Eurobike.

Sugoi (Hall B5 – Stand 501)
The clothing brand has product for bike, run and tri in its spring 2012 collection, including the new RSE range. It is made with Sugoi’s Revo fabric – a warp knit, built for stretch and recovery. The line-up includes the RSE jersey, sporting 3M reflective piping, flat seams for increased comfort and comfortable stretch with a friction-free fit.

The brand’s new Team range – including jersey and bib shorts – uses RS performance in a peloton-inspired graphic. Mixing Gobi and Vector Stretch fabrics the range has four bold colours to choose from.

Sugoi has introduced Boa tech for MTB shorts and utilised in the Gustov and Elsa (for women) lines. Ruby is an all-new MTB range designed specifically for women, promising progressive styling in a comfortable semi-fitted design with a choice of three colours.

The brand’s large 2012 spring collection also includes the Tuscana jersey. Also aimed at females, it is designed to be teamed up with the RS Bib Short. Finally, Sugoi is serving up Arm Coolers which as well as keeping the rider cool provide sun protection (UPF 50 rated). RS Gloves (for men) and Sonic Gloves (for women) will also appear at the Sugoi booth.

Hot from its Taiwan launch mere months ago in June (as reported on the new Tern brand will debut at Eurobike this year.

Headquartered in Taipei, Taiwan, and headed by general manager Florence Hon and vice-president Joshua Hon, the core Tern team was responsible for product development, sales, marketing and distribution for Dahon over the last two decades.

Concentrating on the urban transport sector, the product line includes 21, 20-inch, 24-inch and 26-inch ‘transportation’ bikes under the names Verge, Link, Eclipse, Castro and Joe. In total there will be 22 models from those five frames. Verge offers ‘performance to go’, Link provides ‘portable transport’, Eclipse is classed as a ‘Big ride, with a small fold’, Castro as ‘urban transport evolved’ and finally Joe is a ‘full sized ride in a portable package’. 

Generally though, the firm said it is focusing on safety, comfort, convenience and portability – rather than speed – and wants the brand to integrate with mass transit systems, or public transport to you and I.

The first bikes will ship in September and at present the firm has yet to reveal its UK distributor. Despite that, distribution deals have already been put in place for more than 30 countries around the world.

Other highlights include:
Cateye (Hall A1 – Stand 201)
Cube (Hall B1 – Stand 200)
Electra (Hall A2 – 600)
Koga (Hall A4 – Stand 101)
Panaracer (Hall A2 – Stand 312)
Powerbar (Hall A1 – Stand 208)
Saracen (Hall FG – Stand B8/4)
Shimano (Hall A1 – Stands 200 & 301)
Tifosi (Hall B2 – Stand 307)
Ultimate Sports Engineering (Hall B4 – Stand 413)

You can find the full exhibitor listing at

In other news...

ACT announces this year’s Local Bike Shop Day to take place in April

Local Bike Shop Day has been announced to take place on Saturday, April 29, by …