Russ Masters and Paul Stewart are handling four brands returning to the UK

Eurobike distribution gets off to a flying start

Despite having only declared the business open on Friday April 3rd, new distributor Eurobike is already making strong progress, having signed ten dealers within the first week of trading, all of which have placed significant orders on the back of product demonstrations.

The firm’s two-man team is currently juggling travelling between prospective dealers and packing parcels, as well as managing stock and product design for the 2010 Moda range of bicycles.

MD Paul Stewart told BikeBiz: "Moda is coming along nicely. We plan to be building the product in Derby for a September launch and we are expecting our samples to be completed by the end of May. In the meantime, we are sending out Casco helmets and Proflex bicycles. American Classic wheels and hubs will be in stock from May and we are well into selling this consignment."

The firm is also quietly confident that several of the brands it is returning to the UK are what Stewart describes as ‘sleeping giants’.

He added: "The fact we are bringing new brands to market is going down really well with our potential customers. I think American Classic is a bit of a sleeping giant, as all dealers we have visited so far have been impressed with the products and placed orders straight away. To be honest, Russ (Masters) and myself have been thoroughly impressed by the interest shown by our customers so far.

“This is a great indication that we are approaching business in the correct manner and that we have a strong, in demand product and brand mix.”

In other news...

Transmission pioneer Bernhard Rohloff dies aged 73

The bicycle industry is mourning the loss of one of its own after Bernhard Felix …