Frame and bike brand Enigma is absent from the Cycle Show NEC, instead exhibiting for the first time ever at the Interbike Show, Las Vegas, from September 21st to 23rd, via US-based distributor British Cycle Imports.
Enigma sells titanium and steel bikes worldwide, but has specifically excluded sales to North America up until now. Explaining the shift in strategy, managing director and company founder Jim Walker explained that the company "is in a good place," and that "this is a strategic decision."
Yesterday, the first day of the Interbike Show, marks almost ten years to the day since the Enigma brand was founded.
"Enigma has enjoyed strong growth during the preceding 12 months, and with the additional investment we have made in both staff and equipment over the last two years, the time is right for us to offer our products to the discerning buyer in the USA and Canada," continued Walker. "We’re ready for the challenge and looking forward to it. I’m confident our friends across the Atlantic will like what we have to offer. With a great deal of experience in our field, the time is right to expand our horizons and look to North America."
The All-Party Parliamentary Group for Cycling and Walking (APPGCW) showcase returned last month. The event,…
The May edition of BikeBiz is now live. Read the digital edition online here Never…
In response to retailer requests, the Wigan-based team behind MiRider have introduced an all-new 24-inch…
Bristol-based Starling Cycles has announced the extension of its manufacturer’s warranty and crash replacement service…
Apex has announced a new distribution partnership with Daysaver tools. Daysaver are a Swiss brand…
Enve Composites has been sold by Amer Sports to PV3, a Utah-based private investment firm.…