Endura will not exhibit at Eurobike this year and will instead appear at OutDoor by ISPO from 30th June to 3rd July in Munich.
The brand said: “We would like to say a big ‘thank you’ to Eurobike after many years of attending this great show and for it being a cornerstone in our years of growth and success across the world. Also thanks for the awards over the years. It’s been a great journey to establish our long term credentials, power in the market and momentum as a brand.
“But with the return to dates very late in the season, we are moving deliberately to the much better-timed OutDoor by ISPO. We are excited to be part of something new, to enjoy the delights of Munich and to be at a show with more of a focus on apparel.”
Endura will be in hall B5 booth 109 at the show, and will showcase its latest kit, which has been developed with and tested by athletes including the Movistar Team, Danny MacAskill and the Athertons.
7mesh will debut its spring 2020 line at OutDoor by ISPO, set to be the “most complete reimagining of 7mesh technology”.