BikeBiz Bicycle and cycling retail news
British bikewear brand Endura has today announced a new ‘Urban’ line, serving the customer who wants functional bike wear that wouldn’t look out of place in the office.
Endura covers head-to-toe with the new range, from jackets, CoolMax Merino jerseys, pants and shorts to leather gloves, an Urban cap and classy Argyll socks.
A highlight for day to day cycling is the Urban Shell Jacket – a 2.5 layer waterproof, sealed at the seams and bonded at the waist hem and cuffs. An elasticated dropped tail and arm cuffs, combined with a tailored cut around the shoulders mean this should be a comfortable and practical jacket for those with a long commute. Further details of the Urban Shell Jacket include a discrete napoleon chest pocket with detachable glasses wipe and media port, and reflective trims on sleeves and rear.
Made from a durable easycare four-way stretch fabric with water resistant finish, the Urban Stretch Pant and the Urban Stretch Short offer freedom of movement. The slim fit with extended back rise and lower front rise ensures a comfortable fit for ergonomic cycling. Thanks to the no flap calves of the pants there is no need for hem adjusters. The pants and the shorts feature a seamless crotch gusset for comfort, a tailored waistband with internal fly gusset, twin stud closure, two front jean style hip pockets and two rear zipped pockets with reflective trim details as well as a handy D-lock loop.
The new Urban range is rounded off by a number of stylish accessories. An example, the Urban Cap is made up of a three-panel light weight stretch fabric construction with a fully lined wicking inner with bound seams. A thin inner terry sweat band ensures a comfortable fit while the rear elastic holds the cap in place. The cap is available in two sizes, SM and L-XL.
Endura will show the line at Eurobike and will host a booth party on August 29th from 6PM. Visit stand B5-504.
