Range launch follows Trek's purchase of the brand earlier this year

Electra opens doors to UK launch event

Electra Bikes, the California-based lifestyle brand acquired by Trek in January, is hosting an open house for UK retailers on May 29th.

Held at the Hospital Club in Covent Garden, the Electra Loves Happy launch will showcase the diversity of the brand, which ranges from coaster brake cruisers, to electric Townies, and a vast array in between.

The launch will be open to existing Electra retailers, as well as those wishing to enquire about new retail opportunities.

Doors open from 10:30am to 7pm at the Hospital Club. Those wishing to attend are asked to confirm by clicking here:

Location details:

In other news...

Andrew Dodd appointed as global brand communications manager at Mondraker

Former GMBN Tech presenter Andrew Dodd has joined Mondraker as global brand communications manager. Known …