BikeBiz Bicycle and cycling retail news
East St Cycles has announced it has sole UK distribution of Volagi Bikes.
The brand will be supported by a new team with specialist experience of distribution at East St. Ben Toth, previously based in Hungary as Brand Manager for Cannondale and FUNN will help to introduce the brand Volagi to the UK market. He has ten years of international experience in the bicycle industry and a strong retail and distribution background.
The 2014 Volagi range has now landed in the UK and specialist retailers are welcome to contact East St Cycles’ Gary Bird on 07807 676044 or gary@volagi.co.uk
Bird said: "Volagi Bikes are disc-specific road bikes that are designed with the distance cyclist in mind. They were one of the first brands to adopt the road disc concept and we are confident of high sales of both the Liscio and Viaje in the UK due to the quality of design and, of course, our poor road surfaces."
Susan Forsman of Volagi Bikes, US, added: "We know Gary with his 20 years of success as a UK retailer will ensure our brand is channeled to the right consumers via select retailers. Volagi means ‘The will to go’ (Latin) and the passion and experience of Gary and his team at East St echoes this ethos."
One of the first opportunities to see and test ride the Liscio and Viaje models from Volagi, will be on October 26th at the opening of Gary Bird’s new bicycle shop, Hoops Velo in Farnham, Surrey.
PR and Marketing is being handled by Elaine Curtin – elaine@volagi.co.uk – and Justin Loretz – jloretz71@gmail.com
