DMR’s Eurobike stand was wall-to-wall Jo Burt

How do Eurobike stands stand out from the crowd? Some go glitzy, DMR went mono. The British bike brand commissioned MTB illustrator Jo Burt to provide a black and white backdrop for its Eurobike stand, and Burt was on hand to see it in the flesh. (He was at Eurobike working for Road.cc.)

The same backdrop will also be at the Cycle Show in Birmingham next month. DMR will give out posters of the artwork to those visiting the stand and no doubt Burt will be on hand, at times, to sign autographs on ’em.