BikeBiz Bicycle and cycling retail news
Ethical toy distributor Asobi is to exclusively bring Italtrike to UK and Ireland retailers.
The Italian brand specialises in wheeled toys, designed to encourage children to play in the great outdoors and develop balance and coordination. Italtrike has spent 25 years in the sector, with a portfolio including wheeled toys like trikes, skates, ride ons, wooden wheeled toys and bikes.
Targeting both the toy and bike markets, the range features classic and contemporary models.
“Italtrike is a significant addition to our unique range and I am looking forward to introducing the brand to the UK," said Asobi’s owner and founder Thierry Bourret.
"This beautiful range of trikes and wheeled toys will provide the UK and Ireland with a superb collection of top quality toys that last. Not only do they provide hours of fun, they encourage children to venture outside and also promote a healthy lifestyle.”
Italtrike produces product for children from as young as one year old and their wide range is suitable for a variety of ages.
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