Motorcycle distributor ramps up cycle product portfolio

Direct Distribution takes on DP Brakes

Motorcycle industry-based Direct Distribution has stepped up its cycle trade presence by securing distribution for British-made pads and rotors brand DP Brakes.

Direct Distribution already carries a number of cycle-relevant product, including Michelin and Rubena cycle tyres, Pro Clean care products, MUVI action cameras and the entire Bike It range.

Andrew Robertshaw told BikeBiz: "The pads promise to be the very best on the market, as DP Brakes are a world leading manufacturer of sintered motorcycle pads and has been an industry leader in developing brake pad compounds for 30 years.

"The discs are utterly unique, using a cryogenic freezing process to achieve increased wear resistance (a service life up to 3X that of a non-treated rotor), coping much better with the hot/cold heat cycle associated with disc brakes. Surprisingly, despite their world leading performance, prices are in line with the average aftermarket offerings!"

For more details contact Andrew Robertshaw at Direct Distribution on + 44(0)1274 599172, or e-mail

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