dhb to return to the pro peloton as sponsor of Canyon Eisberg

As a UCI Continental outfit, Tim Elverson’s squad will compete in a variety of races across Europe with high-profile events such as the Tour de Yorkshire and Tour of Britain.

The team will be kitted out in dhb’s new Aeron LAB collection and the riders’ experiences will be, “fundamental to how the range develops.”

dhb senior product manager Rich Land said: "One of the most positive things about this whole partnership is Canyon Eisberg chose dhb over and above other, bigger brands. It’s a real testament to everything the team has worked towards, to be recognised for the quality of the kit we’re creating and the ethos of us as a team. Everyone is buzzing.

“Getting feedback from a team of pro riders is really going to push our kit to the next level. We’re making a huge statement of intent with Aeron LAB and, really, it’s just the beginning.

These riders know exactly what they need, exactly what works and what doesn’t. Listening to this, feeding it into development conversations and ensuring it’s relevant for our customers’ requirements all helps us to take our kit to the next level every season.

“The riders’ perception and comments about the kit has just been incredible. Suddenly we’re seeing all the benefits of the minute attention to detail put into every feature of the new Aeron LAB collection. We can’t wait to see it in action!"

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