BikeBiz Bicycle and cycling retail news
DexShell – the Manchester-based manufacturer of waterproof socks, gloves and hats – has today announced a new POS offer for its retail partners.
The new POS system features a video screen which plays the latest promotional and instructional films detailing its extensive range of outdoor and cycling specific element-repellent clothing.
The unit stands at 180 centimetres tall and is 55 centimetres wide. It is large enough to house approximately 80 units of varied DexShell stock and features a straight back to allow it to stand about ten centimetres out against shop walls.
Chris Dodd from DexShell’s distributor Fordville says that this is one of a number of initiatives that the company is launching in 2017 to help drive consumer awareness and sales for its retailers: “We are extremely confident that we have one of the very best ranges of waterproof socks, gloves and hats for the outdoor enthusiast and cyclist currently available.
“To back this up we are offering strong margins and the option to have this new POS system in store to help convert sales on the shop floor. In addition to this, we are also investing in marketing activity to drive consumer awareness and help retailers sell through on their stock”
As part of this activity, DexShell is sponsoring the Scott MTB Marathon Series as well as the HSBC UK National Downhill Series. Both sponsorships will see the brand at all the associated events showcasing its products and offering out consumer trials. The activities – which will be managed by DexShell and bike industry marketing specialists Red Cloud Marketing – will partner a concerted media liaison campaign with some string reviews already being achieved this year.
“This is just the beginning,” added Dodd. “We are committed to working closely with our retail partners and helping them. The feedback we received from retailers at the recent Bike Place Show was wholly positive and very constructive. The future is bright for DexShell.”
