BMX brand Deluxe has parted company with IMG Distribution and will now go dealer direct.
The man behind the trails-inspired brand, Mark Noble, told BikeBiz: "I’m looking forward to dealing with bike shops on a more personal level and helping them out. I have 2011 product stock in store, new dealer price lists available, new product catalogues, the facility to take cards and all the other pieces of the puzzle in place."
By removing the distribution link, Noble says dealers will benefit from an increased margin and "more personal attention".
2011 products are in stock now, including the brand’s Tech2 frames, three sizes of handlebar, the F-Lite range of pedals (pictured), stems, hubs, two styles of sprockets, grips, Superlight seat combos, bar ends, seatclamps and soft goods.
Look out for the next issue of Case BMX magazine, which will run a double page Deluxe advert. Meanwhile, the brand has content within up-coming Props instalments, as well as several new team riders in Europe.
The All-Party Parliamentary Group for Cycling and Walking (APPGCW) showcase returned last month. The event,…
The May edition of BikeBiz is now live. Read the digital edition online here Never…
In response to retailer requests, the Wigan-based team behind MiRider have introduced an all-new 24-inch…
Bristol-based Starling Cycles has announced the extension of its manufacturer’s warranty and crash replacement service…
Apex has announced a new distribution partnership with Daysaver tools. Daysaver are a Swiss brand…
Enve Composites has been sold by Amer Sports to PV3, a Utah-based private investment firm.…