Declan Deehan joins Saddleback

Saddleback has announced that Declan Deehan will fill the role of marketing manager.

Declan joins Saddleback following seven years at Hotlines, where his expertise saw him transition from sales to brand rep, and finally into senior sales management and marketing management.

With his considerable marketing experience and DH racing and masters enduro background, Deehan is aiming to push Saddleback’s marketing efforts across all brands. Saddleback has commented that Deehan will be instrumental in expanding the distributor’s MTB activities.

“Coming from a predominantly MTB background, my timing couldn’t have been any better to join the Saddleback team,” says Declan. “With the recent acquisitions of Intense and Troy Lee Designs alongside existing relationships with ENVE, Chris King, Rotor and Stages, it’s a dream line-up. The move also offers the perfect opportunity nurture my love of road cycling.

“The Saddleback team is full of smart, enthusiastic and charismatic people that help give me access to an impressive level of resources. It’s exciting times ahead for Saddleback and I couldn’t be happier helping the company achieve its goals.”

“We’re thrilled to have someone with Declan’s passion and experience in the business,” says company founder Andy Wigmore. “He will be a huge asset to the team, especially at this crucial time as we capitalise on the recent expansion of our mountain biking portfolio with Intense and TLD. We’re now a force to be reckoned with in MTB distribution and Declan’s appointment is a reflection of this.”

Declan will be Saddleback’s main contact for event and athlete sponsorship queries, media enquiries and marketing collaborations with dealers.

Declan can be contacted here.

In other news...

Tell us your thoughts: How was business in the first half of 2023? 

We’re almost halfway through 2023 and the bike trade has suffered a turbulent start to …