Dates announced for iceBike 2024 as two-show format returns

Madison and Sportline have confirmed the dates for the 2024 edition of iceBike.

For the second year running, the show will retain its two-show format with events in both Manchester and London.

IceBike South will come first on Sunday, February 25 and Monday, February 26, then iceBike North later that week on Thursday, February 29, and Friday, March 1.

There’s only one small logistical change from 2023 and that is the venue for the London show, which moves to Stratford’s Lee Valley Velodrome. The North event will return to Manchester Velodrome.

While last year’s edition was a radical departure from the previous Milton Keynes-based show, the new approach was enthusiastically received and ended up as the best attended iceBike to-date.

Dominic Langan, CEO at Madison and Sportline, said: “Following the success of the new format, two location iceBike in 2023, where we saw a 25% increase in attendees, I am pleased to announce iceBike 2024.

“At the end of iceBike 2023 we conducted an extensive customer survey and took your comments on board to fix any shortcomings and to build on the successes. Register for iceBike 2024 and we’ll bring you innovation, inspiration, stimulation, education and support for you, your staff and your business. We want iceBike to be fun, social and provide you with plenty of interaction with all of our brands and the people behind them, along with plenty of product to look at and touch.

iceBike* needs no introduction as one of the biggest cycling trade shows in the UK.

The event it brings together more than 70 brands showcasing their latest and greatest products, brand representatives and seminars from industry experts, as well as Madison and Sportline’s own accounts, credit control and customer care teams.

And of course, there’s the evening entertainment which provides the chance to meet up with friends and acquaintances from across the industry.

Langan added: “We continue to exist in a challenging market environment where we all need to be at our best if we want our businesses to not only survive this downturn but to be positively resilient so when the market does pick up, and it will, we are all hitting the ground running.

“Everyone, who is running a business, should be exploring every avenue and opportunity to help build business growth and this is what iceBike is designed to achieve. I look forward to seeing you all at either the Manchester or London velodromes.”

Dealers and members of the cycling industry and media are encouraged to register now to stay up to date with the latest news about the show.

Registration is open now on www.icebike.co.uk.