Female cycle clothing firm reaps rewards from Topshop deal

Cyclodelic’s attracting global attention

Cyclodelic’s launch into Topshop’s flagship store on Oxford Street has seen interest in the brand rocket, with a number of global deals in the works.

The unprecendented move, as reported by BikeBiz in March, saw Cyclodelic’s range of women’s cycling clothing and accessories launched into one of the world’s largest fashion stores in April.

The Cyclodelic brand was created by Sarah Buck and Amy Fleuriot who told BikeBiz that the reaction to the range – and the high profile provided by the Topshop deal – has sparked plenty of interest in the brand:

“It has been extremely positive. We’ve had press and interested retailers contact us from all over the world and have secured deals with Chain Reaction Cycles, Tokyo Fixed Gear and are in talks with distributors for Ireland, Australia and Japan.”

Fleuriot explained that the Topshop deal will soon be over: “There were discussions about expanding the range but the products that we want to push wouldn’t be suitable for the market and price in Topshop.”

But despite the end of that deal Cyclodelic revealed that a move into a top cycling boutique is forthcoming: “We are leaving Topshop to focus on distributing the range globally and to give a more personalised service to customers. We’ll be moving the Topshop range into a well-known central London cycling boutique, launching our site and looking for more retailers to take it on.”

It’s a great time for women in cycling, according to Cleuriot: “We’ve got fantastic role models in cycling and fashion, from Shanaze Reade and Nicole Cooke, to Agnes Deane and Lily Allen.”

Fleuriot concluded: “We’re focusing on getting our range perfected but the Topshop deal has been great for us and the image of cycling. We’d definitely consider partnering with High Street stores in the future.”

“We’re moving the range to a well-known London cycling boutique.”

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