Cycloc is side-stepping the distributor model and going to retailers direct.
The company said it is looking forward to working closely with retailers to maximise sales and bring its award winning range of simple cycle storage solutions to more customers.
Company founder Andrew Lang said: "We’ve always known that our products cater to several different markets; by working directly with retailers we can ensure access to Cycloc products in a wide range of shops, for everyone from road racers to weekday commuters to families who ride together at the weekend.
"Our aim is to supply today’s discerning cyclists with relevant products so it’s important that we can receive feedback directly, which in turn informs our design decisions."
Cycloc recently bagged a second Eurobike Award and Product of the Year at the International Interior Design Awards – both for vertical storage solution ‘Endo’.
2015’s new product ‘Hero’ – launched at last August’s Eurobike 2014 – will be available from February. Allowing users to wall mount a bike resting on only one pedal, it can accommodate almost all bikes.
UK retailers can see all the Cycloc product lines and chat with the team at the upcoming The Bike Place (stand 33G) and the London Bike Show (stand LB740). For more information head to the website, or call the team 0207 2498868.