Inaugural 'Ride the Revolution' trade show starts next week; 250 dealers and media signed up

Cycling Sports Group brings the bike world to Poole

Cycling Sports Group UK is readying for its debut ‘Ride the Revolution’ show at its Poole headquarters, running from Monday August 9th until Friday 13th.

The 2011 ranges from Cannondale, Charge, GT, Mongoose, Radio, Summer and WeThePeople will be among the lines on show, with parts, accessories and clothing from Xposure, Eclat and Surface.

Key representatives from the brands are heading to the show, providing insight to attendees. Cannondale product manager Henning Shroder – creator of the Cycling Plus Bike of the Year) will present his road bike along with HeadShok/Lefty product marketing manager Larry Westney. Westney will provide training and education seminars on Cannondale’s trademark suspension systems. GT general manager Mark Peterman will cross the Atlantic to present the firm’s first range of bikes since the brand became IBD only in the UK. Peterman will be accompanied by Englishman and Val di Sol DH World Cup winner Marc Beaumont on a Thursday night ride with dealers from CSG’s Poole HQ.

Mongoose’s Craig Hoyt will be at the show presenting the Mongoose line of adult bikes. Hoyt works out of CSG’s Bethel Connecticut Centre of Excellence for Design and Product Management and will be in Poole all week. Mongoose will also have UK trails star Chris Akrigg on hand and showing off his skills.

Joint MD Russell Merry said: “When Cycling Sports Group was formed by the sale of Hot Wheels to Dorel we told our staff, customers and suppliers that we would retain the best bits from the entrepreneurial family business and add the resources and capabilities that a global corporation can deliver. 

"It’s early days still but there has been a new strength in our marketing effort, price competitive bikes stocked in greater depth, a growing partnership with our IBD customers, additional staff to compliment the fantastic team built over the Hot Wheels years and now we have our best ever product portfolio for dealers and riders. The ‘Ride the Revolution’ dealer show is a chance for CSG and our dealers to strengthen the business relationship and maybe share a beer or two.”

CSG marketing manager Michael Cotty said: “We’ve had an excellent response to the show with over 250 dealers registered, and counting. We have made a significant investment in bringing all aspects of the show together to house it under one roof (helping our retailers make the right purchasing decisions) along with people to inform and entertain. All that’s left now is to enjoy and have a good show."

Journalists from across the industry will be in attendance throughout the week to see the pre-Eurobike product range for 2011.

You can find out more here.

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