Cycle Zone UK has launched a new e-commerce website to back up its physical retail offering.
Five months in the making, Citrus-Lime has helped the firm put the site together, which features live stock updates. It will operate Patagnonia Style navigation – meaning customers can narrow down the items in a search to the few that suit whether it’s a bike or a pair of shorts.
Cycle Zone UK said: “We aspire to be among the best of online retail within the cycle trade, and pride ourselves on good service, knowledge of the industry and fast dispatch.”
The retailer has three shops in two locations; Reading and Crowthorne. The former is a commute and family shop while the Crowthorne stores – both right next door to one another – include a specialist mountain bike offering for serious off road riders, the other a specialist road bike shop for equally serious racers.