Need a guide to get around the show, or can’t make it to Earls Court?

Cycle Show Guide: Part Three

Bike Eye
On stand D8 Bike Eye will be launching and explaining the workings of its unique patented product to members of the trade.

The Bike Eye itself is an unobtrusive, virtually vibration-free, rear view awareness aid. The Bike Eye replicates a car’s rear view mirror in terms of its application, giving a stable long distance, knock-resistant and still, crystal clear rear view image.

The device’s angle of view is under the cyclist’s thigh during the pedal stroke, and a quick glance in the mirror is all that’s needed.

Safety-conscious cyclists will be quick to note that the Bike Eye provides a quicker method of observing than turning, meaning that the rider can observe traffic from the rear more often and easily.

The firm behind the handy device tells BikeBiz that the mirrors are assembled and packed for display in the appropriate left or right road use, and can be quickly and easily adapted to both sides of the frame should the need arise when riding in a different country.

The product is more low key than many competitors’ models, and subsequently the firm’s target audience includes cyclists who wouldn’t want a rear view mirror sticking out from their bicycles or helmet. Similarly, it provides appeal to cyclists who have given up using conventional mirrors due to the inherent problems some of them possess.

To get a pre-show look at the Bike Eye product, head on over to the site at

Saddleback will present what it describes as some of the most cutting edge equipment seen in he Pro Peloton.

Located at stand B9, Saddleback’s stand will see new product from Felt Bicycles, Zipp, Castelli, SRAM and Vredestein. The chock-full stand will showcase plenty of product with speed efficiency at heart. New key models from the 2010 Felt Bicycle line-up –as used by Tour de France star Bradley Wiggins and his Garmin team – will be one among the key attractions. Attendees will be able to test ride SRAM’s new FORCE groupset and the revolutionary SRAM R2C time trial shifter and see why five of the top six riders in this year’s Tour rate it so highly.

With more wins than any other wheel brand in the 2009 TdF, Zipp has two new wheelsets for 2010 that are sure to be winners and you probably won’t want to miss Castelli’s revolutionary new BodyPaint Bibshorts and Moto GP inspired Mannaggia jacket, either.

Bike Doctor
The Bike Doctor will be setting up shop on stand B12 for the Cycle Show and plans to again take all of its equipment by freight cycle and trailer.

The Bike Doctor’s Sean Lally tells BikeBiz: “We shall re-brand as ‘Cycle Systems’ and use the show to promote ‘The Cycle Systems Academy’, although we shall be discussing other aspects of the company with the public and the trade.

“We have several new ventures including the lauch of a Bikeability cycle training arm. We shall set up a mini academy at our stand and will be providing hands-on lessons in cycle mechanics throughout the three days. Some of these classes will be women only, as women and cycling is the main theme of this year’s show.”

Lally adds: “We are also very proud that Mark Dressell, an Academy graduate, will be exhibiting as ‘The Bike Tech’.

“We shall of course be meeting with our sponsors and welcome any enquiries from the trade concerning sponsoring the Academy to promote their brands or training their staff.”

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