Cycle Republic partners with cycling initiative PruGOals

Cycle Republic has partnered with life assurance and financial services company Prudential to help deliver the fourth year of its PruGOals programme.

Developed in 2016, PruGoals was established to ’empower’ young people from a diverse mix of socioeconomic backgrounds, focusing on personal wellbeing, confidence and employability. This year, the programme will provide support for more than 300 16 to 18-year olds, assisting them as they transition from school to employment and beyond.

Since launch, the programme has used cycling as a tool to help implement the programme. Not only has cycling been employed to improve physical wellbeing, but it has helped to instil social, teamwork and confidence skills required to complete the six-month schedule.

This year, the initiative will provide each young person with a new bike, cycling accessories, training and mentoring. The programme will culminate with participants riding in the Prudential RideLondon-Surrey 46 sportive on 4th August.

Group head of corporate responsibility for Prudential Jane Rawnsley said: “We hope as part of this programme the young people go away with a real love of cycling; skills they can take forward and transfer into other aspects of their lives. It’s something we hope is the legacy of PruGOals.”

Cycle Republic will be working alongside five other partners to deliver the initiative, Classic Challenge, Dame Kelly Holmes Trust, TeachFirst, Greenhouse Sports and The Transformation Trust. The retailer will be providing all the cycling equipment for the programme, including a bike, helmet, lock and light set. The bike supplied for this year’s programme is a custom designed Raleigh Strava, complete with subtle PruGOals branding.

In addition to sourcing the cycling equipment, Cycle Republic has built and hand delivered each bike to the 21 participating schools. Its qualified mechanics completed an extensive post-build inspection and hand-over process, ensuring the bikes were safe and ready to ride.

Commenting on the PruGoALS programme, Cycle Republic’s managing director Peter Kimberley said: “We’re delighted to be supporting PruGOals again, it’s a fantastic initiative. We want to be at the heart of the community supporting grassroots cycling initiatives just like this. We want to wish everyone involved in PruGOals the best of luck and many happy years of cycling.”

The PruGOals programme will conclude in early August at the Prudential RideLondon-Surrey 46, a traffic-free sportive. To register interest or to find out more, visit or

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