This is the latest exhibitor listing for the trade show shortly to be upon us, and includes full contact details, including supplier websites

Cycle & Leisure Show : it’s nearly here!

For the BikeBiz Guide to Brum (a collection of restaurants, hotels and other useful points of contact) click here…/article.php?id=316

Raw Experience is staging tech apparel seminars at the show. No times as yet but click here for info…/article.php?id=1869

Those party animals at Cardi Cycles of Ceredigion will be disappointed but there will not be a major show bash this year. No inflatable Sumo suits or bucking broncos, a Sunday night exhibitor get together is being staged instead.


Any promotional text accompanying the exhibitor contact details was supplied by the exhibitor concerned.


4Front UK Ltd.

8 The Sidings

Hainault Road

London E11 1HD

Tel: 08707 565 565

Fax: 08707 564 564


Alex Moulton Bicycles Ltd.

Holt Road

Bradford on Avon

Wiltshire BA15 1AH

Tel: 01225 865895

Fax: 01225 864742


Amba Marketing (UK) Ltd.

9 Halses Close



Devon EX4 2NX

Tel: 07973 214062

Ardblair Sports Importers Ltd. (ASI)

Yard Road


Perthshire PH10 6NW

Tel: 01250 873863

Fax: 01250 875289

Association of Cycle Traders (ACT)

31a High Street Tunbridge Wells

Kent TN1 1XN

Tel: 01892 526 081

Fax: 01892 544278



69 Watling Street




WS14 0PN

Tel: 01543 483 155

Fax: 01543 483155

Basta UK Ltd.

Springfield House

Ashford Carbonell


Shropshire SY8 4BX

Tel: 01584 831 494

Fax: 01584 831 619

Axa and Basta brands are well known for high quality, offering a complete range of cycle lights and locks. We continuously develop our products to follow the newest trends. A number of leading bicycle manufacturers mount our locks and lights on their cycles. This means added consumer knowledge and helps build brand loyalty, as well as base for replacement products. Axa and Basta – a great brand that gives you even greater sales. We are on Stand C31 and everyone is welcome to come and see what we can do for their bike shop.


Benton Bridge Cottage

Jesmond Dene

Newcastle upon Tyne

Tyne & Wear NE7 7DA

Tel: 0191 265 2062

Fax: 0191 265 2065


BikeAway Ltd.

Bell Close

Newnham Industrial Estate


Plymouth PL7 4JH

Tel: 01752 202116

Fax: 01752 202117



53 Empress Avenue

Woodford Green

Essex IG8 9DZ

Tel: 0208 504 5738

Many cyclists wear highly visible clothing but then they wear a black rucksack on their backs therefore defeating the object! Biker Bags have been designed to enhance the visibilitu of the cyclist to the motorist. Biker I and Biker II are showerproof rucksacks with holders for mobile telephones. Biker III is a rucksack that converts into a briefcase. All are made from highly reflective fabric with silver striping.

Blue Ridge

Unit 2

512 Wadsworth Road


Middlesex UB6 7LD

Tel: 0208 991 9244

Fax: 0208 991 9255


Blue Ridge this year is a must stop: we’re loaded with new stuff! Look frames, Sidi shoes, and now also Cinelli, San Marco and USE. Come see it all in one place, talk to Stuart or Mark about these high-tech, high-spec products and definitely enjoy our hospitality.

Bohle UK Ltd. Unit 113

Condover Industrial Estate



Shropshire SY5 7AX

Tel: 01743 874496

Fax: 01743 873018


Brompton Bicycle Ltd.

Kew Bridge Distribution Centre

Lionel Road


Middlesex TW8 9QR

Tel: 0208 232 8484

Fax: 0208 232 8181

Buffera Ltd.

The Enterprise Centre

50-52 Cranbourne Road

Potters Bar

Herts EN6 3DQ

Tel: 01707 852244

Fax: 01707 852246

Chicken RJ & Sons Ltd.

Bisley Works

Landpark Lane



Bedfordshire LU6 2PP

Tel: 01582 873329

Fax: 01582 873583

Looking for a complete bike finishing kit? You have come to the right stand. There are Campagnolo, as well as Shimao groups and top component brand names you don’t often see on one bike: Time, Mavic, Selle Italia, Selcof, Vredestein, 3T and TA. It’s part of the ex-stock Tifosi frameset in exciting colours featuring CK Columbus Altec 2+, Zonal and 7005 alloy tubing. The Chicken & Sons 2002 Component catalogue has loads of new products – Mavic’s Ksyrium SSC and Ksyrium Elite wheels; UST tubeless rims for standard and UST tyres as well as a less expensive double-eyeleted X618 rim; the latest Selle Italia Transam GelFlow range, FLX Genuine Gel and Air Active city saddles; new Transfil stainless steel brake and gear sets; the increasingly popular range of Time ATAC pedals with new graphics as well as the latest EBC disc brake pads; PowerBar energy products are boosted with the sponsorship signing of Lance Armstrong; TA’s restyled cranks. And not that we want you to go empty handed: your Tifosi water bottle may contain a winning number for a bottle of French champagne with the compliments of Transfil. Your hosts Robert Chicken and Mike Catlin will be delighted to see you.

Chris Davison Agencies Ltd. (Vaude)

Unit 6c Greensfield Park


Northumberland NE66 2DE

Tel: 01665 510660

Fax: 01665 510609


Lakeside Building

Alexandra Park

Prescot Road

St Helens

WA10 3TP

Tel: 01744 692900

Fax: 01744 692461


CyberTill supplies a unique EPoS and E-Commerce solution, which is easy to use and has been developed with the retailer in mind. CyberTill provides real time stock across multiple locations through a touch screen till and its E-Commerce website. CyberTill is typically less expensive to run than conventional EPoS systems and will enable the retailer to reduce their stock holding by 20-40%.

Dillglove Ltd.

Unit 020 Gracechurch Centre

Sutton Coldfield

West Midlands B72 1PH

Tel: 0121 354 4127

Fax: 0121 355 5784

Douglas Gill International Ltd.

Manor House Road

Long Eaton


Nottinghamshire NG10 1LR

Tel: 0115 946 0844

Fax: 0115 946 5150


On show will be our full summer range with the addition of two shirts into the range for this year. Five shirts in total priced from £20 to £50, from short sleeved base layer shirt to Polar fleece jersey. Combined with shorts at £40 and £50 and a windproof at £40 there should be something to suit every rider for all conditions. We will also be previewing the exciting new range of waterproofs. Following rave reviews over the winter, the range has been refined even further this year and we have included a new, top-of-the-range 3-layer Monsoon jacket for this year. The stand will also feature our new, casual fleece range, and accessories such as bags, hats and scarves.

Dwyer Partners

82 Staunton Road


Surrey KT2 5TL

Tel: 0208 404 0737

Endura Ltd.

16 Grange Road

Houston Industrial Estate


West Lothian EH54 5DE

Tel: 01506 497749

Fax: 01506 497750


Eurolight Marketing Ltd.

Unit 3 Stoney Hill Industrial Estate


Ross on Wye

Herefordshire HR9 6BX

Tel: 01600 891130

Fax: 01600 891135


Extra UK

12 Menelik Road

London NW2 3RP


Giant UK Ltd.

1st Floor Boland House

Nottingham South Industrial Estate

Ruddington Lane


Nottinghamshire NG11 7EP

Tel: 0115 9775900

Fax: 0115 9817850


Giant’s Lafree Twist electricbike

Giant will be offering exciting dealer packages to those interested in tapping into the electric bike market. Giant’s LafreeTwist, at 20kg [45lbs], is super-light. The three-strong range will be offered for trial to interested IBDs on the test track. The Lafree Twist’s battery-powered motor delivers an electric energy boost when the rider activates the controls. Power top-ups come via a conventional electric socket: a full charge provides 30 miles of power-assisted riding at speeds of 15 miles an hour. Batteries are a lightweight 1.7kg [3.8lbs].

Giant’s Prodigy sports utility bicycle

Giant’s Prodigy will be launched in the UK although it has already been previewed on the Big Breakfast and trendy Wallpaper magazine. With a sleek extruded aluminium frame, integrated headlight and rear rack, the Prodigy is a fashionable lifestyle cycle. Designed with front and rear suspension the Prodigy also houses on-board computers.

Giant’s Carbon road bike and frame

Giant will unveilits TCR ONCE Carbon bike, developed by the ONCE Team. Using Giant’s acclaimed Compact Road Frame the small frame weighs less than 1000 grams. Available in full bike version or frame only.

Giant’s carriers and comfort bikes

Giant will also launch their new range of full specified and unequipped carrier bikes the Expression, All Rounder and Escaper with attractive suggested retail prices starting from £200. Their new comfort range of bikes includes the Sedona which will be backed by their ‘feel the difference’ PR campaign aiming to entice the mountain-bike-shy on their bikes.

Goude Design Group

10 Business Centre West

Avenue One


Herts SG6 2HB

Tel: 01462 485717

Fax: 0870 0520 727


Goude Design Group bring you new and original Cycle & Leisure products that challenge conventional thinking. Come and see our inspired 2002 line of multi-Award winning ‘indicator’ safety light products, our revolutionary Centric-Safe Haven child seat and the new range of Phat Cycles on STAND E11 near the stage area.

Hope Technology

Hope Mill

Skipton Road


Lancashire BB18 6EN

Tel: 01282 851200

Fax: 01282 851201



Tamar House

St. Neot


PL14 6PJ

Tel: 01208 821775

Fax: 01208 821776


Impress Distribution

10 Mount Park Road

Scarborough YO12 5HD


Ison Distribution

The Maltings


Prospect Row

Cambridge Cambridgeshire CB1 1DU

Tel: 01223 213800

Fax: 01223 568361


Take some time to stop by the Ison stand this year. Check out some of the brands and reasons as to why Ison experienced significant growth last year…and project more growth this year… ARES – All NEW… never sold in the UK… Japan’s World leading Flatland BMX company… incorporating 88 parts. ODI Grips – THE number one brand…(home of Yeti and the Lock-on system.) Dia Compe brakes – BMX supreme masters. Gusset – innovative MTB and BMX parts. Identiti – one of the UK’s finest BSX brands. Halo – rims, wheels and tyres with inner strength. TSG – The biggest protection racket… oh and bags too.. Roox – Austrian MTB parts of outstanding quality. Surly – American underground MTB brand. Salsa – Hot’n’ tasty bike products from the USA. Rohloff – German transmission masters. Ison also continue to offer a huge range of service parts, tools, brake pads, cables, bearings, spacers etc etc… and offer sensible margins with all products. Ison Distribution… one supplier that is essential to the development of modern successful bicycle shops…

PLUS: KHE bicycles, Germany, will be showing the completely NEW range of 2002 bikes. Product starts from £179.99 retail and goes up to the Superlight Aluminium

Easyrider at £550. All models feature the Award winning System Diatech Internal cable detangler. Ensure that you visit the Ison stand to discuss becoming a dealer for these exciting NEW bikes. Represented by Ulrich Kittel

Kestrel Engineering

Units 9-11Dartmouth Buildings

Fort Fareham Business Park


Hampshire PO14 1AH

Tel: 01329 233443

Fax: 01329 284148


PO Box 273


Kent TN12 9ZL

Tel: 01732 849666

Fax: 01732 875415


Mountain Cycle UK

Luton House

Margeret Street


Staffordshire ST19 5AA

Tel: 01785 715976

Fax: 01785 715976


Newtons Racks

Unit 22 Bloomfield Park

Bloomfield Road


West Midlands DY4 9AH

Tel: 0121 557 0314

Fax: 0121 557 0315


Newtons is proud to be the UK distributor for Sportrack Automotive Products. These products will be making their first appearance in the UK at the Cycle and Leisure Show.

Onyx Cycle GmBH

Alter Postweg 190D-32584



Tel: 00 49 5732 949513

Orbit Cycles

Unit 18-19 City Road Trading Estate

295 City Road


South Yorkshire S2 5HH

Tel: 0114 275 6567

Fax: 0114 270 1016


Now in our 10th year of manufacturing, we’re very serious about delivering top-quality bikes and a top-quality service to match.

We have 8 new Touring Bike models, starting from £460 retail.

There are also four new Tandems models, rrp £695 to £1900.

The Orbit Trailer range now includes child trailers.

Oxford Products Ltd.

Station Industrial Estate



Oxfordshire OX5 1JD

Tel: 01865 841400

Fax: 01865 841500


Oxford Products are currently enjoying growing success within the Cycle industry with our range of helmets, locks, lights and clothing being very well received in the market place. With a growing product range and constant development, Oxford Products have the ability to offer dealers a wide range of quality products at prices that allow for generous dealer profits.

Pacer Leisure Ltd.

19/21 Denmark Street


Berkshire RG40 2QF

Tel: 0118 977 2032

Fax: 0118 989 1490


Pacer Leisure, the leading extreme and street sports company will have on

show the following brands: United Skates® (skateboards) Inliners® (inline

skates) Anvil®(safety gear) and Exit(all terrain boards). In addition on

show for the first time will be NSS one of the US top skate shoes brands.

Park Life

Unit 4 Downley Point

Downley Road


Hampshire PO9 2NA

Tel: 02392 475895

Fax: 02392 475895

Pashley Cycles

Masons Road


Warwickshire CV37 9NL

Tel: 01789 292263

Fax: 01789 414201


Powabyke Ltd.

6 Riverside Business Park

Bath BA2 3DN

Tel: 01225 443 737

Fax: 01225 446 878


Raw Experience Ltd.

34 Dryden Road

Bilston Glen



Mid Lothian EH20 9LZ

Tel: 0131 440 2010

Fax: 0131 440 6790

Recoil Performance Eyewear

PO Box 7495


West Midlands B63 3LG

Tel: 0121 550 2609

Ronhill Sports

Redfern House

Dawson Street


Cheshire SK14 1RD

Tel: 0161 366 5020

Fax: 0161 366 9732


Ronhill – manufacturers of performance apparel. Committed to being the number one manufacturer in British cyclewear – looking for dynamic, sales orientated retail partners who want to make more profit now! * High Margins * ‘Shop in Shop’ * Stock return options * Free staff test gear * Joint adverts * Full rep support. Ring 0161 366 5020 to open an account now!

Shelly UK (Puky)

Shelly House

South Zeal

Devon EX20 2LA

Tel: 01837 840 480

Fax: 01837 840 385

Cyke 20-3: Exciting new ‘Y’ frame cycle. It includes aluminium rims, sealed ball bearing throughout (including the pedals), Shimano-Nexus 3 speed hub with twist grip change, front and rear reflectors, full lighting with rear wheel dynamo, front ‘V’ brake and rear back pedal brake for extra control and safety. R303L: A new concept in scooter design with pneumatic tyres, ball bearings, rear brake, non-slip platform and fold-away stand. A safe and attractive scooter for the 3 year old. R707L: Baby brother to the successful R2000L for the 5 to 8 year old who is going places. Aluminium spoke wheels, front cantilever brake with adjustable lever, rear foot brake, fold away stand and attract colours.

Shock Treatment (Big Small Co. – formerly On Yer Bike)

88 Charminster Road



Dorset BH8 6JU

Tel: 0202 315855

Silo, The

Brown Spit Farm



Cornwall EX23 9PH

Tel: 01288 331180

Fax: 01288 331181


PO Box 1569



CV23 9YJ

Tel: 01788 536285

Fax: 01788 536285


Come and see our new profit zone. A Point Of Sale display which only requires 0.39m2 of floor space. Packed with fast selling superbly packaged accessories covering every requirement for mud protection and tyre inflation. NEW for this year the WESE road racing mini pump AIRGUN CO2 inflator MATRIX ZOOM with T handle. The novel ADVENTURE clip on for full suspensions and a LED X-tra-LIGHT for use with a rear dirt board.

Solent (UK) Ltd.

Unit 9 Clarence Wharf Ind Est

Mumby Road


Hampshire PO12 1AJ

Tel: 02392 521912

Fax: 02392 522625


Solent (UK) Ltd will display top branded accessories:- Marzocchi Bomber forks including the Shiver SC and Marathon S, Club Roost bars and saddles, FSA headsets and cranks and the latest Formula disk brakes. New brands include FIR carbon wheels and aluminium rims and Titec seatposts, stems and saddles. Solent

In attendance: Peter Nisbet, Neil Moran, Paul Edwards, Graham Harman, Dan Jones, John Styles and Roy Hunt.

Split Second Imports

Cheddar Business Park Wedmore Road


Somerset BS27 3EB

Tel: 01934 743888

Fax: 01934 743073


Ruption increases dealer margins! 40% dealer margins are being offered on the 2002 Ruption BMX range. The range is officially launched at the Cycle & Leisure show. Cycle shops need as much margin as possible in the ever difficult cycle market. To help this we have negotiated better pricing with our suppliers and are passing them on to dealers. Retail prices are to stay the same as 2001. Right now we have very good stocks of all models ranging from £139 through £299 in all colours. Split Second has made commitments to keep it that way to ensure dealers don’t lose any sales. We are sure these are the best margins offered by any branded BMX company.


PO Box 2019


Bristol BS35 2EE

Tel: 01454 852 061

UK Trailer Co.

The Camel Trail


Cornwall PL27 7AL

Tel: 01208 815715

Fax: 01208 814407


Universal Cycles Plc

Festival Leisure Park

Festival Way


Essex SS14 3WB

Tel: 01268 247 007

Fax: 01268 247 047


Universal will be launching their new Cycle and Accessory ranges together with the unveiling of the long-awaited Muddy Fox and Silverfox 2002 quality ranges consisting of mountain bikes, BMXs and hybrids. As well as volume

Universal best sellers, they will launch a big value new suspension range.


PO Box 2518


Sussex BN5 9LZ

Tel: 01903 816333

Fax: 01903 816855


As well as the Maxlight frame and fork, and Tension Seeker (designed with the Revolver single speed hub in mind), we will have many new things at the show together with a 32-page, full-colour dealer catalogue and 16 page price list.

Ventronic Import Co.

Unit 9 Derby Industrial Estate

Derby Road


Middlesex TW3 3UQ

Tel: 0208 572 1201

Fax: 0208 572 1195


X-Lite Competition Components UK

Unit 1 Wills Road




BH12 1NQ

Tel: 01202 767400

Fax: 01202 768253


This year we will be showing a completely new range of high tech components. The lightweight XLR SERIES includes new products such as Matrix seatposts, Titanium and Carbon fibre bars. We will also be showing our best selling MUC-OFF bike maintenance range, including the fast selling ‘8 in one cleaning kit’. Please stop by stand D30 to discuss how we can strengthen our businesses together.

Stand Contacts: Emma Trimnell, Alex Trimnell, James Cramp and Brian Howell

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