BikeBiz Bicycle and cycling retail news
Cube is now offering UK retail partners ‘shop-in-shop’ merchandising, where the label will help the dealer dress a corner of their store to better show off the brand’s bikes.
Dealers can now contact their account manager to apply for the make-over. After consultation, Cube will determine in agreement with the store which part of the store will be furnished with Cube SIS. Once everything is measured and photographed, the brand’s own interior designers will create a smart and inventive design, which always takes into account a store’s existing unique features.
In addition, dealers who choose to have Cube SIS at their shop will get priority on the manufacturer’s dealer search and will stand out by a red flag.
