Cycling Sports Group UK has added the full range of Muc-Off products to its distribution portfolio.
Muc-Off’s bicycle care and rider care products have a heritage that dates back to the early ‘90s, with its newest products set to appear at CSG’s forthcoming house show Ride the Revolution next week.
Both companies operate out of Poole, Dorset, and said it made perfect sense to combine their resources.
CSG added that it will continue to look for other category leading brands to add to its P&A portfolio in its quest to grow its offering to IBDs.
“We’re excited to be working with Muc-Off," enthused CSG UK’s joint MD Neil Merry. “The first opportunity for our dealers to see what the brand can offer them will be at our trade only show ‘Ride the Revolution’ which runs from August 8th to the 11th at our HQ in Poole.
“All products will, of course, be available through our rapidly expanding B2B website www.csgb2b.co.uk which we see as a key sales channel for growing our parts and accessories business.”
Muc-Off MD Alex Trimnell added: “We are very pleased that a company with such a strong IBD network as CSG UK will be carrying the Muc-Off range to further enhance the UK distribution and look forward to working with a local company with the resources that CSG has at their disposal.”