Core exhibitors tell dealers why they should visit their stands at Whittlebury Hall...

CORE BIKE 2011 GUIDE: Ison and Jim Walker

“Known as ‘ID’ in many circles, Ison Distribution has served the UK IBD sector with top-end products and tools/service lines for over a decade. Renowned for offering solutions to trade headaches, Ison offers dealers much more than just another supplier to order from.

Core sees the UK launch of the White Brothers Loop forks and plenty of other market-leading brands, including; MRP Chain devices, Renthal Cycle Products, Light Blue Cycles, ODI grips, Dia Compe brakes, TSG Safety Gear, Rohloff hubs, Halo rims, Identiti frames, Gusset parts, White Bros forks, KHE BMX products, Salsa parts, Surly frames and more. Ison continues to generate huge pull-through business for dealers carrying its brands.

New brands for the Ison stable include Sturmey Archer, Sunrace, Driven, Buzz Energy and Tunebug. Weldtite, Schwalbe and Fibrax will also be there and there’ll be plenty of promo gifts for dealers. Sales staff and international brand managers will be on hand to run through new items. Ison looks forward to seeing you there.”

Jim Walker

“The Jim Walker goodie bags continue to grow and Clarks’ braking systems has now offered to include sets of its premium Gold brake pads for dealers to try out for themselves. Jim Walker and company will also have technical guru Jan Vanpreat from Eddy Merckx Cycles on hand to provide all the latest inside info from the legendary marque. It will also be a chance to see the unique Quickstep Team Bikes painted in Tour De France Jersey colours as used during 2010.”

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