From November 13th to 15th, at 2 Ely’s Yard – right on the same square as the entrance to Rouleur Live – Colnago will open its pop-up showroom: a dedicated space where visitors can discover the brand’s latest releases up close, as well as some historic bicycles from the Colnago archive.

The brand, which over the years has built a reputation for both innovation and respect for tradition, will use this space to “present a narrative that weaves together craftsmanship and technological research”.

At the ‘Colnago is colour!’ event, the brand will also be launching new frame colours for two of its well-known models: the Steelnovo and the V5Rs.

Colnago models on display: tradition and innovation

The exhibition selection at the pop-up showroom organised for Rouleur Live will showcase the most representative models from Colnago’s current range, alongside a selection of historic track bicycles — celebrating the recent launch of the T1Rs, Colnago’s new track bike.

 

The collection includes the V5Rs, the latest evolution of Colnago’s V Series, a versatile racing bike designed to excel on any terrain and compete at WorldTour level. Alongside the V5Rs, people will discover two new colour versions of the revolutionary Steelnovo, the new steel bike frameset presented a year ago.

Vintage display

Rouleur Live is also a unique opportunity to get up close to some of Colnago’s most iconic bikes from the past. The Oval CX Pista stands out for its oval-shaped tubes, which increase vertical stiffness and the aerodynamic efficiency of the frame. Built with specific lugs, it is a copy of the bike used by Tony Rominger for his 1994 hour record (55.291 km).

Colnago Verified

During the event, the Retrofitting service — the certification procedure dedicated to Colnago bike owners — will be available for free (normally it is carried out online for a fee).

  • For three days, it will be possible to bring your own bike and request the official certification that confirms its authenticity: a special opportunity to access the service at no cost and speak directly with a Colnago expert.
  • This service is not available for owners of the C68, Y1Rs, V5Rs and V4Rs models, as the NFC tag certifying authenticity is already included as standard.

Retrofitting verifies the originality of the frame kit – frame and fork – and issues a certification recorded on the blockchain, ensuring traceability and value.

Normally, the process takes place online, by submitting photos, the serial number, and proof of purchase (invoice), but, at Rouleur Live, Retrofitting will be carried out in person, giving visitors the opportunity to interact directly with the Colnago expert present in London.

By registering a bike through the Colnago Retrofitting program, the owner gains access to several benefits, including a certificate of authenticity that confirms the originality of the frame, strengthening the legal recognition of ownership and providing protection against counterfeiting.

Rouleur tickets

Tickets for the 2025 edition of Rouleur Live can be bought as Day Ticket – with a member price also offered – or a VIP Ticket.

VIP ticket holders will have access to their own lounge area, with complimentary food and drink, where they will be able to meet and mingle with our stage guests, both casually and in formal meet and greet sessions. Then in the theatre, our VIP guests will have priority access to reserved seats in their own elevated viewing area.