And it's interactive at clifbar.com, with consumers voting for who they think is the best grafter on the US Postal Service team at this year's Tour de France. Last year the 'Beyond the Podium Award' went to Roberto Heras. It's a neat move by Clif Bar, guaranteeing odd snippets of coverage for a relatively modest outlay compared to the big bucks spent by PowerBar, the official Le Tour energy bar.
Clif Bar will pay $10k to the best Lance-supporting domestique at Centenary TdF
The consumer vote is open July 12th through August 3rd. The Tour de France finishes on July 27th.
Last year, there were 12 000+ votes for the best USPS unsung heroes.
"These guys are truly heroes to the sport because they’ve created the right recipe of individual contribution, sacrifice and teamwork to make something amazing happen," said Gary Erickson, Clif Bar Inc. owner and CEO.
"This award aims to recognize that commitment and passion."
Clif Bar announce the winner in late August and there’s a Beyond the Podium celebration at Interbike in October.
In other news...
US bike brand Specialized has appointed David Schriber as its chief marketing officer. This week …