Claudio Fantin takes up positions at ASG and ASG Sports Management

Claudio Fantin will take up the position of CEO at ASG Sports Management while also serving as marketing strategist for the ASG group. 

Fantin has been a partner and general manager at Scicon for over 15 years.

Having previously held the position of export sales manager for Rudy Project SRL for more than 20 years, Fantin will co-ordinate the working teams at ASG’s headquarters in Italy, South Africa, USA, and Monaco, leading the global direction of the group alongside Heinrich Dannhauser and Massimo Fantin.

The recent restructuring of the ASG Group, initially founded by Heinrich Dannhauser, has consolidated its position in South Africa with brands such as Pinarello, Sidi, High5 and Rudy Project. These are supported by the growth of in-house brands, Scicon and Ftech, as well as the acquisition of Ellsworth Bikes, a Californian MTB brand, which also led to the founding of ASG North America.

“It’s difficult to explain in only a few words what ASG can really offer to a cyclist,” explains Dannhauser. “Our business is fully integrated. We produce incredible products of our own, and we are also wholesalers of some of the best brands in the world in a variety of different markets. Our various divisions offer a wide range of services: bike science, travel, events, sports management and custom concepts. We constantly strive and work a hard to protect our core business DNA; never stop having fun, never stop innovating, never stop breaking the rules.”

“Working with Heinrich and Massimo is super motivational – we are working on some very ambitious projects,” commented Claudio Fantin. “From the Italian headquarters, we will direct the various marketing operations thanks to an international team of young talent, consisting of graphic designers, product managers, web masters, video makers, photographers, social media experts, copywriters, etc. It’s a real digital factory.”

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